Top 5 Reasons People Respond To Door Hangers

While door hangers can be a nuisance, it is no secret that people still respond to custom-printed door hangers. Below we give your five reasons that they are still effective and you can make sure that yours stand out.

They don’t love them but they notice them

Mass mailers are so common that when recipients receive them, they don’t bother reading them and put them straight into the trash. Door hangers are not that common, so the recipient will always take notice when they are on their doors, whether they want to or not. After taking the door hanger from their door and taking it to its intended destination (their homes), they are more likely to read the content.

Children love them

On a day-to-day basis, it is usually the adults of the house that are responsible for picking up the mail. For kids, it’s like letters and postcards are part of the secret adult world that they haven’t unlocked yet. When they notice a door hanger on their doorknob when coming home from school, they feel as though someone has left something for them. The fact that they are eye level adds to the appeal. You should capitalize on this fact and make sure that your door hanger is filled with colour and is aesthetically pleasing to appeal to both kids and adults.

They are well done

When a recipient notices your door hanger, there is a two-second window to capture their interest before they move on to something else. If the message is unclear or they can’t figure out what you are advertising, you just lost potential clients. A well designed door hanger will put the bulk of your promotion at the front of the hanger. You’ll want to make sure that they are colourful and tasteful. You should avoid gaudy and busy designs as this could take away from your actual message. If you are lost on how to do this, try doing some research on other people’s strategies in the same field or get in contact with a professional design team that can help you get the job done.

You’re telling them something new

If you have a new business, then door hangers are a great way to make the people around you aware of it. If you are opening a daycare in an area that does not have many daycares, then you’ll want to make sure people know. If your door hangers are informative, people are more likely to read them and respond.

You give them an offer they can't refuse

One of the best ways to get people to respond to your door hanger is to give them an offer they can’t refuse. Use your door hanger to advertise contests or giveaways to entice the reader to visit your store or website. 

If you need help with your advertising efforts, contact Grand River Flyers today! 

Improving Your Local Marketing Flyer Design In Three Easy Steps

Marketing flyers are fairly effective in being simplistic and straightforward while being able to grab the attention of the reader. However, it is not a given that all local marketing flyer campaigns will be successful in creating a lasting impression on the consumer. You may be receiving a lacklustre response and aren’t sure of why. Fortunately, improving the marketing abilities of your brand via flyers is fairly easy and affordable.

To improve your flyers and watch the success of your brand be fulfilled, check out Grand River Flyer’s five essential steps.

1. Ensure Proper Image Format

Whether your business is a restaurant, a retail store or real estate, you’re going to have images of the food, clothes or homes you sell on your flyer. Potential consumers will not be engrossed or even interested in images that are lacking proper format and quality. Your images should be properly sized and formatted with high-quality image resolution. A blurry image can not only make your flyer worthless and worth throwing away but may have a negative impact on your brand as well. Ensure everything looks right on your flyers before having your door to door flyer distribution service carry them out.

2. Know Your Target Audience

As any brand knows, it’s of vast importance to cater specifically to your target audience. In doing so, you design your flyer around this, including the message you’re delivering, the images you’ll have and everything in between. Develop the persona of the person you want to enter your restaurant, shop at your store and buy your products and dictate and design your flyer around that. Center in on the focal point of your flyer and the message you’re conveying to draw that potential customer in. That should be the very first thing they see on the flyer and with Grand River Flyer, our flyer delivery service in Waterloo ensures the highest visibility of your message.

3. Less Is More

When you overwhelm the flyer with pictures, verbiage and other information, the potential customer most likely won’t bother to read it. Stick to a minimalist approach by packing in the focal point with a punch that is to the point. This drives most consumers to further inquire about your brand. Make every word count by doing the following:

• Use an eye-catching headline that stands out

• Focus on action words that appeal to the viewers and use a passive voice

• Use images that command attention, are modern, humorous or visually intriguing so they garner attention

Grand River Flyer is the best flyer distribution service in Kitchener and flyer delivery service in Cambridge for high-quality, affordable and fast service. We are committed to ensuring each of our clients’ flyers is highly visible to each customer. Your flyers will be delivered loose into mailboxes or on the driveway. We also offer free target marketing based on demographics, business to business delivery and more. Learn more about our pricing and our services at https://grandriverflyer.com/pricing.

Reasons to Invest In Flyer Distribution

If you’re of the mindset that flyers and their distribution are a thing of the past, you may want to reconsider because flyers are actually quite effective and will help get your business name and brand out there!

If you’re not sure how flyer distribution will do this, the following reasons will provide you with a better understanding:

Flyers are able to provide a personal touch, which is something digital marketing and online ads simply cannot do. Flyers have a tangible element and customers will touch and feel it in addition to seeing your message that you’re trying to get across. Most of us own a smartphone and with all the ads and banners we come across daily, it has become a habit to scroll past them and ignore them completely. In a world where technology is taking over, a simple and informative flyer would be a nice change and most consumers would welcome it.

Flyers are a great way of building brand awareness and trust. It’s easy to delete an email without even opening it but the chances are when you see a flyer or door hanger you will, at the very least, take a glance before disposing of it. You may not even realize you were looking for that product or that you were in need of a particular service, but the fact that you’re holding the flyer in your hand will prompt you to remember the name of that company now and in the future. If you have online ads in addition to flyers, you will increase the chances of people remembering your brand even more. Print marketing also evokes a sense of trust because you know that someone has taken the time and effort to put the flyer together and then distribute them, which many companies choose not to do in a world that relies so heavily on online ads.

If positive results are what you’re after, flyer distribution is definitely worth considering. This type of campaign is not only simple and quick, but it will also get the name of your business and your brand out there fast because flyers are simple and do not require long periods of time to set up. People aren’t looking for fancy ads and just want something that is easy to read, straightforward and professional. Flyers can help you achieve this and knowing which area to target will help you even more. For example, if you’re a real estate agent who works in a particular area, your flyers should be distributed in and around that postal code and not just at random.

Once you have your flyers printed, you will need them to be distributed and Grand River Flyer can help with this task. If you’re in the Waterloo, Cambridge or Kitchener areas and want door-to-door flyer distribution, they will make sure it gets done. For flyer delivery service that will be done right and on time, contact Grand River Flyer today!

Top Essential Elements of a Graphic Design Poster

A graphic design poster is only effective if all of the right elements are included; otherwise, it won’t generate any interest and will fail to catch a viewer’s attention. 

In order to get your message across successfully, you will first have to consider poster typography, which refers to the font and style. This is one of the most important aspects that will determine the success or failure of a poster, yet it is often overlooked. It can be tempting to select a creative font that is curly but you must think about whether or not the style selected appropriately conveys your message. For example, choosing a rigid or strict style is normally better suited for formal or serious events. You should also select fonts that viewers can easily read, especially if your poster contains a lot of text. You can be more creative with titles, but make sure the font and style are legible. 

The next thing you’ll want to consider is the overall balance of your poster so that the final look is unified as opposed to overcrowded and messy, which will confuse a viewer and turn them away. You can achieve this by choosing to do a symmetric layout or an asymmetric one.

Colour is another very important aspect of a graphic design poster and viewers will generally respond well to colour as it’s an element that is universally appreciated. Colour can be used to communicate a wide variety of things so select the ones that best convey your message. For example, black is often associated with elegance, mystery and sophistication, while blue is associated with calm and honesty. Colour will help complete the overall appearance of your poster, so take your time and consider using a harmonious colour palette to help your poster stand out. 

Placing two elements in opposing ways, otherwise known as contrast, is another very important aspect when it comes to design. Not only will this draw the viewer’s eye, they will stop and really take in the poster and the message. You can create contrast through shapes, colours, sizes and lines to help certain elements on your poster stand out. Design hierarchy should also be taken seriously and the information should be arranged in a way that implies importance. The right presentation will help the viewer’s eyes move in the right direction so they take in all of the important elements first before moving on to the less important ones.

Once you achieve the right design and they are printed, the final step is distribution, which is where Grand River Flyer comes in to help. After designing and creating the perfect poster, your goal is to have as many viewers as possible come across it so for all of your flyer distribution and delivery needs, contact Grand River Flyer today. They offer different services in the Waterloo, Kitchener and Cambridge areas, including door to door flyer distribution, so give them a call now!

Why Should You Use a Flyer Distribution Service?

Although digital marketing has introduced advanced forms of online communication, consumers are still attracted to direct marketing tactics that resonate with them instantly. 

A well planned flyer that falls in the hands of the right audience group is sure to find a response compared to emails from unknown sources or intrusive sales calls. 87% of Canadians are known to open printed mail addressed to them. 65% say that they make product purchases based on flyer information. 52% of coupons enclosed in flyers have been redeemed by customers, studies say. 

What’s important is the flyer distribution service to make sure the direct mail falls in the right hands. Even if the consumer doesn’t respond to the flyer right then, they are quite likely to save the information to review later so the flyer has a longer lasting impact. 

Postal Code Target

Reaching out to the right audience is imperative to make an impact with flyer distribution. Consider Postal Code Targeting (PCT) to zero in on look-alike customer profiles that are similar to your existing audience residing in the same neighbourhood. Postage rates are inexpensive. Distribution this way is ideal for new businesses in the vicinity such as department stores, restaurants, a new school or store. You can set filters for specific demographics aligned with family characteristics, lifestyle preferences, household income, shopping habits, age and education level. 

Easy Review

It is easy for consumers to review flyers. There are no scrambled searches for the right landing pages through links that take you all over the website. Printed flyers also help consumers distinguish between online and offline promotional campaigns.

Low Costs

Printed flyers don’t come with any complex pricing models, such as pay per click, or pay per view. Sometimes the prices end up costing more than expected. In flyer distribution, there are no hidden costs. You pay for what you order, choose the exact size, design, colours and you are aware of the exact costs of postage so you work within a fixed budget. There are no surprises later. 

Customized Designs

Flyer designs cover a wide variety of styles, each of which can be easily customized to suit your brand image, tone and style. The customer instantly connects with the flyer when they see their name and address on the mailed envelope that sets a tone of trust between the two. Messages can be tailored to meet individual interests. The flyer campaign is well suited to new product introductions, seasonal promotions, donation solicitation or event invitations. Unlike emails, printed flyers are usually always opened and read. This is why this traditional marketing technique has remained popular despite digital intervention. 

To learn how flyer distribution can build your business, give Grand River Flyer a call. We have been helping local businesses reach their customers in an efficient, affordable manner through door-to-door delivery in Waterloo, Kitchener and surrounding areas. 

Get New Customers with Door Hanger Flyer Marketing

Door hanger flyers are a great way of reaching a wider audience and getting your company or brand recognized. They are the perfect size and won’t overwhelm the homeowner, making it the perfect marketing tool. Unlike regular flyers, door hangers won’t fly away, meaning people will read the content without being frustrated that it’s sitting on their driveway.

If you’ve been wondering how to successfully advertise your business, door hanger flyers are the answer. They will bring you the attention that your company deserves and help you get the name of your product out there! The more neighbourhoods and homes you access, the more clients you will reach. Ultimately, the more flyers you can pump out, the higher the chances of selling your product and gaining potential buyers.

Be smart about the information you put on these flyers. The content should be informative but also short and sweet so that you don’t lose the reader’s attention. You don’t want to bombard them with unnecessary information they won’t want to read, so take the time to figure out what you want to say and get straight to the point. 

One of the many advantages of door hanger flyers is that there is no competition. Whenever the homeowner grabs it to take a look, they will see only the name of your company and your brand. This is a big advantage because they will remember the name they see, your brand, your company or the service you’re offering so that even if they don’t need it that day, they can contact you in the future. People are always looking for someone to help with their lawn, a plumber or a babysitter, just to give you some examples of the types of things that can be advertised. They will keep the phone number you provide and possibly even share it with family and friends, so it’s a great way of bringing attention to your brand. 

Door hangers are a little more expensive than regular flyers, but it is worth the investment because you will see a far better outcome and way better results. If this form of advertising is something you are interested in contact Grand River Flyer for delivery in the Waterloo, Kitchener and Cambridge areas. They can help with all of your distribution and offer door to door delivery service. If you’re ready to gain more customers and expand your audience call Grand River Flyer today!

Increase sales with flyer Distribution

Flyer distribution is one of the most tried and tested techniques for increasing sales. Flyers are an inexpensive option and you can get a hold of at least 1,000 of them at a time. Although getting them out into the world is tricky, flyer distribution is still one of the most cost-efficient techniques for getting your marketing message across. According to research, more than half of the business owners who use flyer marketing fail to leverage the power of their flyer campaign and experience the relevant gains. Typically, with a 1,000 flyer distribution, one can average a 1% standard reaction. However, it is not impossible to push this percentage to 3-5% if you were to consider your flyer campaign seriously. Remember that a 2-3% hike in response to your flyer translates to potentially adding 100s of new customers. Before you design and distribute your flyers, here are some top tips to increase your sales through flyer distribution.

Extra clear message

Any kind of marketing communication must have a strong message. This message must be conveyed most effectively and creatively to you flyer receivers. For printed messages, it is essential to have a visually appealing message with the right illustration and copy. Your flyer must have an attractive design and attention-grabbing copy. If you are announcing an offer, a discount, etc., it should be the most highlighted portion of your flyer. Attempt to stir a reaction using bold copy, illustrations and colours.

Ease of distribution

When choosing the right flyer material, remember that your flyer is going to be dropped in your potential customer’s mailbox or their windshield or through a door. The paper used is an important concern. Use an easily foldable paper so that distribution can be carried out easily through a mailbox.

Using unique shapes

There is no surprise that when it comes to flyers a uniquely shaped flyer is much likely to attract attention than a simple rectangular flyer. For instance, using a football-shaped flyer for a sports goods shop is much more effective than using a regular white rectangular piece of paper. Using a unique shape is one sure way to get your potential customer’s attention.

Focus on what you can provide

A potential client is much more likely to respond to your flyer campaign if they are convinced that your product or service is solving their challenge. When it comes to flyer marketing, it pays to write about how you can solve a client’s challenge through your product. The idea is simple, a customer doesn't care that your company is 30 years old, but they are more interested in what you can do for them.

Flyer marketing is one of the most effective marketing methods provided it is backed by a great design and an excellent distribution network. If you are considering a flyer campaign for your business, contact Grand River Flyer for effective door to door flyer distributions, flyer Delivery services in Cambridge, Waterloo and Kitchener.

Things to keep in mind when choosing Flyer Distribution

Even though digital media is increasingly becoming more and more a part of our lives, direct mail is still one of the most effective tools at your disposal. When choosing a flyer distribution service, you should select a company that can help you pick the right target using accurate methods with up-to-date mailing systems. You also want to make sure that your message is right, with a compelling design to support a robust campaign. Here are the main elements of an effective flyer distribution plan.

Media

Despite the prevalence of digital media methods, print still plays a vital role in every marketing campaign. The tangible parts of a mailing campaign provide customers with a piece of mail they can hold. Many still consider it more trustworthy than receiving an email or text message from an unknown source. Countless businesses do not realize that a piece of mail can also contribute to their digital advertising by providing unique URLs or social media campaigns to send to their customers.

Look

Flyers are one of the most versatile direct mail mediums out there that allow you to advertise effectively to your customers. To make the most of flyer distribution, you should optimize your reach by having a compelling design that will attract attention while also help you build brand recognition. You will also want to maintain a professional feel that will reflect what you do and tie into your company vision. A direct message that is easy to understand at a glance is essential so that it does not take your reader long to comprehend your message.

Call to Action

Complete your flyer with an irresistible call to action whether it is a special offer, sale, or asking them to visit your online store. Although flyers can be used merely to raise brand awareness, using a flyer campaign actionable results is the best way to make it work hardest for you. A time-sensitive offer helps create a sense of urgency and encourages people to act on your call to action. A personalized offer sends the message to your customers based on their buying habits.

Personalized Targeting

Today’s businesses have many ways to keep track of their consumers’ buying habits. Doing so makes it easier to choose the right target for your campaigns. Personalized campaigns can be fine-tuned to a specific offer based on your customers’ buying habits and interests. You can use this valuable information to classify your offers and even provide a specific URL for each customer or group of customers to find a personalized offer just for them. Taking advantage of customer information is key to a successful campaign. You can also do general flyer campaigns using either your mailing list or a service like Postal Code Targeting.

If you want to ensure your flyer campaign reaches the most relevant target audience to your business, call Grand River Flyer. We specialize in door-to-door flyer distribution and other flyer delivery services in Cambridge, Waterloo, and Kitchener.